We collaborate with nonprofit organizations to strengthen their communications capacity so they can engage effectively with the communities they serve. Our goal is to create communications tools and resources that allow nonprofits to reach the parents and children who will benefit most from their programs and services. By helping nonprofits reach their highest potential, we hope to build a network of support and opportunities for all families.
THE BRIDGES PROGRAM
The Bridges Program is designed to help nonprofits build and execute communication strategies to more effectively engage with the populations they serve, and to facilitate their outreach to the Hispanic community. This capacity building work includes translating and creating web content in Spanish, setting the platform for translation to other languages, designing Spanish microsites, and creating bilingual video content. Making critical information available in Spanish is not meant to be a substitute to learning English, but to serve as a means for families to access essential services, programs and educational opportunities. It is vitally important to reach families and adults, and through them, the next generation of young people and children. Each Bridges Program grant is customized to the nonprofit’s mission and organizational culture.
WHY BRIDGES TO ENGAGE WITH HISPANIC COMMUNITIES?
1 in 4 children in the United States is Hispanic, and that number is estimated to increase to 1 in 3 by 2050. 2/3 of Hispanic children live in low-income households. 1 in 5 low-income Hispanic children live in linguistically-isolated households, where no adults speak English very well. How Hispanics progress economically and socially will have profound implications for the future of our country.