The Crimsonbridge Foundation is an entrepreneurial philanthropic organization that builds bridges of collaboration to create transformative solutions to improve the lives of our nation’s youth and families. We innovate and strategically invest in education, leadership development, and capacity building programs to help America’s youth and nonprofit organizations succeed.
Promoting a robust nonprofit sector by supporting the development of existing and emerging leaders.
#Community is the Crimsonbridge Foundation’s commitment to participate, engage, listen, and learn with the communities we support. It is a team driven social philanthropy initiative to take relationships beyond grant proposals and engage directly with partners to better understand challenges, identify solutions, leverage new resources, celebrate success, and build community. It’s our approach to philanthropy and community partnership.
The Montgomery Coalition for Adult English Literacy (MCAEL), a coalition of over 60 English language instruction programs, is working to build a thriving community and effective workforce in Montgomery County, MD. According to census data, there are over 126,000 adults in the county who are limited in their English proficiency. In response to a growing need for English language instruction, MCAEL set a goal to grow its annual reach from 15,000 to 21,000 adult learners by 2021. Potential strategies for expansion include partnering with public schools, utilizing literacy apps to serve learners who cannot attend in-person classes, and providing tools to community-based organizations that are positioned to start their own ESOL programs. The Crimsonbridge Foundation is supporting these targeted efforts to develop new ESOL learning opportunities for hard-to-reach populations in Montgomery County. In this video, hear from two adult learners about their experiences learning English at the Family Discovery Center, a provider in the MCAEL network.
The Crimsonbridge Foundation has awarded $60,000 in grants to five nonprofit organizations in the Greater Washington region that are working to increase participation in the 2020 Census. The organizations, which include Ayuda, Identity Inc., Latin American Youth Center, Liberty’s Promise, and Mary’s Center, are committed to supporting a complete count effort that includes the clients, families, and communities they work with every day.
Why is it important for philanthropy to invest in getting a complete census count? The census informs how government, businesses, researchers, and communities make significant decisions, including allocating political representation, opening or closing businesses, and providing social services. It is estimated that more than 55,000 individuals in the Greater Washington region were undercounted in the 2010 Census and that the full need of our community was not captured.
According to a 2016 report from the Census Bureau, low-income communities, English language learners, and immigrants are among populations that are historically undercounted in the census. The census is supposed to count every living person in the U.S., regardless of citizenship status. Although the Supreme Court ruled against including a citizenship question in the 2020 Census, an atmosphere of misinformation, fear, and uncertainty persists, heightening the risk of an undercount.
In 2019, the Crimsonbridge Foundation expanded its Bridges Program, which supports nonprofits in developing communications tools and strategies to effectively reach and engage with bilingual and Spanish-speaking families, to include work specific to the 2020 Census. Organizations were selected for Bridges Census 2020 grants based not only on their outreach strategy, but on their knowledge, established relationships, and expertise in working with multi-lingual immigrant communities.
The following is a snapshot of the 2020 Census Complete Count plans for each of the five grant recipients. To learn more we encourage you to visit the websites of these community partners.
Ayuda, a nonprofit legal services provider, has developed a multi-pronged strategy that involves outreach through social media and community events, as well as training staff attorneys, social workers, and volunteers on how to talk to their clients about the census. All outreach will be conducted in multiple languages, including Spanish, French, Amharic, Tagalog, Chinese, Vietnamese, and Portuguese.
Identity, Inc., which works with youth and their families who live in high-poverty areas of Montgomery County, will execute their ¡Tú Sí Cuentas! You Do Count! project throughout Montgomery County to ensure that low-income Latinos, recent immigrants, and TransLatinx residents are counted in the 2020 Census. The project will start with a needs assessment to determine the primary obstacles that are likely to prevent individuals from completing the census in 2020. Identity will then create an awareness and outreach strategy to be implemented in five of the top ten non-respondent communities of Montgomery County.
Latin American Youth Center, which has served immigrant youth and families in the region for more than 50 years, will leverage a current program, the Teen Center Media Program, and create a cohort of 30 youth who will learn about the census and design a plan to increase local participation and awareness. After researching the effects of the census on their community, youth will work in the LAYC’s Media Arts Lab to develop bilingual outreach materials on census facts and myths and execute an outreach campaign in the Columbia Heights neighborhood.
Liberty’s Promise is partnering with the City of Gaithersburg to target census outreach and education to a specific hard-to-count census tract in Gaithersburg, where nearly half of residents are foreign-born, and 20 percent report that no one in the household speaks English “very well.” Liberty’s Promise will add a census component to their existing civic engagement program at Gaithersburg High School, which is offered in English and Spanish. Youth participants will attend regional complete count meetings and develop and execute an outreach plan designed to increase response rates in the hard-to-count community in which they live.
Mary’s Center, a provider of high-quality healthcare, education, and social services, will identify and train Census Champions from among their staff to lead efforts throughout the organization to educate and motivate staff and community members around the 2020 Census. By incorporating census education into the existing workflow, Mary’s Center will reach more than 500 community members each day. Mary’s Center received a grant from the DC Mayor’s Office to support census outreach in DC, and Crimsonbridge support will expand outreach to their two Maryland sites.
Last month we reported that 16 DC area schools have received Bridges for Schools grants to support strategic Spanish and bilingual communications capacity building. Since 2018, this funding has helped participating Catholic schools invest in strategies and resources to create a welcoming environment, promote engagement and participation of Hispanic families, and increase enrollment of Hispanic students.
What do these investments look like? That’s the exciting part! Bridges for Schools grants are tailored, so that each school has the opportunity to determine their specific needs and identify resources. Over the past two years, these schools have found research-based and creative ways to expand their Spanish-language resources, marketing, and outreach. A vast majority of the schools use funding for human translation of school marketing and enrollment materials, which helps to ensure equitable access for Spanish-speaking families. Many schools are adding original Spanish-language content to their website, and one school will produce a Spanish-language video for their website. Other schools have chosen to hire Spanish-speaking liaisons or to provide stipends for translators at schools open houses and other events.
This month, we’re featuring two Bridges for Schools recipients, who have used their $2,500 grant to successfully develop their Spanish language communications capacity and outreach.
Saint Michael’s School – Latino Liaison has Transformative Impact
Since becoming the school principal in 2006, Lila Hofmeister has worked to create a welcoming environment for all families, especially the increasing number of Latino students and families in their school community. For years, Saint Michael’s relied on volunteers to provide Spanish-language support in the school office. When Saint Michael’s applied for Bridges for Schools in 2018, they requested funding to hire a part-time bilingual Latino Liaison to work in the front office and create a bridge between Spanish-speaking parents and school faculty. Although the new employee was only in the office for 12 hours each week, she had an immediate and transformative impact on the school. From translating the school’s weekly newsletter to hosting events that bring together the parish and school communities, the role of the Latino Liaison has become essential. This year, Saint Michael’s received additional funding through Bridges for Schools to increase the role to nearly full-time. After the 2018-19 school year, Principal Hofmeister shared that hiring “a Latino Liaison has positively impacted our total school environment, enabling all staff to widely communicate with our families. We are able to actively engage our students and parents in school activities and encourage their participation when they may otherwise be hesitant.” Removing barriers to parent engagement is truly making a difference at Saint Michael’s.
Academy of the Holy Cross – Bilingual Parent Ambassadors Connect with Community
In 2018, the Academy of the Holy Cross used the Bridges for Schools grant to add Spanish-language content to the school website, translate admissions information, host open houses with Spanish-language translators, and launch a Parent Ambassador program that includes bilingual parents from the school community. In 2019, Holy Cross will continue their great work with the Parent Ambassadors Program. As explained by Danielle Ballantine, the school’s Director of Communications, “the Parent Ambassador Program at The Academy of the Holy Cross is an important way for us to connect with the community. We have over 45 parents, including several bilingual parents, who are already sharing their enthusiasm about Holy Cross and are actively involved both here and in their elementary and parish communities. Ambassadors provide prospective families their own personal experiences for navigating the high school selection process. Through the Parent Ambassador Program, we hope to continue to strengthen our relationships within the Latino community and further increase applications and enrollments of Latino students.” The Parent Ambassadors Program is just one example of how Holy Cross is working towards their mission to create a welcoming environment within and beyond the school bounds.
Latino Student Fund Recognizes Crimsonbridge Foundation
During its 25th Anniversary Gala the Latino Student Fund (LSF) recognized Crimsonbridge Foundation with the Community Builder Award. Watch the below video to learn more about our partnership.